Christmas Campaign

Sidestep wanted to find a way to connect with their audience through a campaign in which we could create content for the different stages of their sales funnel while raising awareness of the sustainability projects they are carrying out through the recycling of old trainers. Together with the client, we developed the concept of "The Art of Giving" in which people who love each other (friends, siblings or partners) give each other trainers that they thought they would like.

During the shoot I had creative freedom to capture team moments throughout the 2-day campaign.

• Agency: @colourcake.agency

• Art direction: @juliaoudewesselink

• Creative Direction: @ischamoonen

• Concept & storytelling: @sianamariaan @anavujanic

• Producer: @_melaniecaroline

• Account: @borjallorens

• Photographer: @passiansmit

• Digi: @liz_van_campenhout

• Gaffer: @berendvanbreda

• Set styling: @amaro___studio

• Styling: @hrxkns @jesusandjudas

• Muah: @jimmystam_ @bycandlesierra

• Retouch: @rrwvd